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entrepreneurship economic growth

What causes economic growth? At the risk of some oversimplification, the answers economists have given to this question can be divided into two broad camps, one following the ideas of Adam Smith (1776) and the other following the ideas of David Ricardo(1821). Smith, whose overriding goal was to understand the wealth-creation process, began his treatise with the lesson that the division of labor is limited by the extent of the market. As markets grew, entrepreneur-ship would lead to innovation, which would lead to an increasing division of labor and increased productivity. Ricardo, in contrast, envisioned economic output as being a function of the inputs of land, labor, and capital. Investment could produce more capital, but because of diminishing marginal factor productivity and the existence of fixed factors such as land, population growth would always dominate economic growth, keeping most of the population at a subsistence level of income. The ideas of Ricardo and his friend and contemporary Malthus (1798) created the view of economics as the dismal science, which contrasts sharply with Smiths view of entrepreneurship and innovation that would lead to ever-increasing wealth.

This characterization of Smithian and Ricardian growth is an oversimplification in the sense that both authors had a deeper understanding of the growth process than the above characterization reveals. In one sense, it is unfair to Smith and Ricardo because it does not take account of the richness of their views and insights. In another sense, however, it is an eminently fair characterization. After all of their analysis of the process of economic growth, Smith ultimately concluded that the potential for economic growth was virtually unlimited, whereas Ricardo viewed the potential for economic growth as limited by the availability of economic resources (and in particular, land). If it is possible to contrast the ideas of various economists at all, it is certainly fair to charaterize them according to their ultimate conclusions.

With hindsight, Smiths vision of economic growth was more accurate than Ricardos, but the economics profession has followed Ricardo more closely than Smith in developing a theory of economic growth. Part of the reason is that the

RANDALL G. HOLCOMBE is DeVoe Moore professor of economics at Florida State University. The author gratefully acknowledges helpful comments from Peter Boettke, Tyler Cowen, Roger Garrison, two anonymous reviewers of this journal, and offers special thanks to Israel Kirzner for his comments and advice. The articles shortcomings remain the responsibility of the author.

The Quarterly Journal of Austrian Economics 1, no. 2 (Summer 1998): 45-62



comparative static nature of economic modeling has made the production function approach of Ricardo amenable to economic modeling, whereas the innovation that leads to an increased division of labor is more difficult to model precisely. As economics has become more scientific over the twentieth century, economists have been more ready to attack problems that fit into a general equilibrium model of the economy than those that are more difficult to parameterize.1 In the Ricardian production function approach, investment is the key to economic growth, whereas in the Smithian view, innovation leading to increases in the division of labor is the key. The Smithian answer seems right, but Smith did not explain the process by which that innovation occurs. Kirzner (1973) provides an important insight in this regard, by describing entrepreneurship as the process of acting upon a previously unnoticed profit opportunity. Thus, Kirzners entrepreneurship can provide an engine to drive Smithian economic growth.

As Kirzner sees it, entrepreneurial insights are profit opportunities that had previously gone unnoticed. Entrepreneurs act upon these insights and the economy becomes more productive because it is able to produce more consumer satisfaction at a lower cost. The connection between entrepreneurship and economic growth is that these previously unnoticed profit opportunities must come from somewhere, and the most common source of profit opportunities is the insights of other entrepreneurs. Entrepreneurial ideas arise when an entrepreneur sees that the ideas developed by earlier entrepreneurs can be combined to produce a new process or output. Entrepreneurial opportunities tend to appear within the context of a specific time and place, so following Hayek (1945), a decentralized economy that allows individuals to act on their entrepreneurial insights, and rewards them for doing so, produces an environment where additional entrepreneurial insights are likely to be produced. Looked at in this way, entrepreneurship is the foundation for economic growth. Entrepreneurial insights lay the foundation for additional entrepreneurial insights, which drive the growth process.2

Before discussing the details of economic growth, it is worth drawing a distinction between the process of economic growth and the environment within which growth takes place. After the collapse ofthe centrally planned economies in Europe beginning in 1989, it is apparent that a market environment is more conducive to economic growth than is a centrally planned environment, and empirical analysis confirms this observation.3 This issue of the role that markets play in the process of

As one observer has said, When the only tool you have is a hammer, everything looks like a nai I. The economics professions approach to economic growth remi nds one of the old joke about the man who is standing under a streetlight looking for his keys when another man offers to help him. Where did you drop them, the helper asks. Across the street, the man answers. Then why are you looking here? The light is better. This article heads where the light is not so good, but where the answer is more I ikely to be found.

2Schumpeter (1934, p. 154), discussing a framework in which all profit is competed away in a competitive equilibrium, and in which profit is the return to entrepreneurship, observed, Without development there is no profit, without profit no development. While this sentiment captures the way in which entrepreneurship leads to growth, Kirzner notes some differences between his approach and Schumpeters, which are discussed below.

3See, for examples, Cwartney, Lawson, and Block (1996), Scully (1988, 1992), and Knack (1996). See also Olsons (1996) insightful discussion of institutions and economic growth.



growth is relevant to the public-policy question of what institutions foster economic growth, but is peripheral to the more theoretical issues considered here. The question considered in this article is how, within a market setting, economic growth occurs. The answer, in a sentence, is that acts of entrepreneurship create an environment within which innovations build on themselves, leading to continually increasing productivity.

SMITHIAN VERSUS RICARDIAN GROWTH

Perhaps the simplest way to differentiate Smithian from Ricardian growth within the setting of contemporary economics is to use the Solow (1956) growth model as a framework. If output in yeart is denoted Yt, and capital and labor are represented as Kt and Lt Solow envisioned output as a function of capital, labor, and time,

Yt=F[Kt,Lt,t],

with time entering the production function, because over time technology can advance, making a given amount of capital and labor more productive. This simple mathematical formulation allows considerable development by making simple assumptions about the production function.4 The model can be used to derive the golden rule growth path, which implies that there is an optimal amount of investment, and can be used as a foundation for showing convergence, which is the idea that economies with lower per capita incomes should grow faster than those with higher per capita incomes, so that over time incomes will converge. In fact, convergence has not occurred, casting some doubt on the basic framework of the Solow model, and creating its own strand of literature on convergence.5

Within the Solow model it has been relatively easy to formulate mathematical relationships among Y, K, and L, but modeling the effect of t has been more problematic, so it has often been treated as exogenous over time. Often, L is also treated as exogenous, and if one is considering per capita income, it is easy to divide by L, leaving only К and the exogenous t as explanatory factors.6 The implication is straightforward. By investing, К can be increased, which will increase Y. This provides the foundation for the Ricardian view of economic growth.

The Ricardian model of growth has been taken seriously by both economists and policy makers. As Kreuger (1993) notes, it was at the foundation of world economic development policy for three decades after World War II, and application of the

Barro and Sala-i-Martin (1995) give a good exposition of the ways that the Solow model has been developed, and the implications that have arisen from the model. Barro and Sala-i-Martin use the production function given here to depict the Solow model, although another specification would have been Yt = Xt[Kt, Ц]. This seems to suggest a constant rate of change over time for X, however, which is clearly at odds with the evidence.

5Quah (1996) presents empirical evidence showing that national incomes are becoming bi-modal, with some nations converging at high levels of income while others stagnate at low levels. Quah suggests, based on the evidence, that under the right conditions nations can converge as the Solow model suggests, but that low-income nations do not exhibit the right conditions.

6Of course, in the general functional form above, dividing by L may not eliminate it from the right side of the equation, but it would eliminate population growth per se as a factor in income growth.



Ricardian model points out the advantages of central planning over market allocation, because planners are in a better position both to increase a nations saving and investment rate, and to direct investment toward those sectors that can be most productive. Yet, despite the advice of economic growth theorists, undeveloped economies remain undeveloped even though they have undertaken substantial investment initiatives. Furthermore, the data make clear that only a small part of economic growth can be explained by increases in investment. The answer must lie somewhere else.

The problem with the Solow framework is that the most reasonable alternatives for the causes of growth are К or t, and the effects of capital are easy to analyze, so they have been analyzed extensively, whereas the effects of time are nebulous and hard to analyze, so they have tended to remain exogenous. In fact, it is unlikely that time, by itself, causes growth, but rather something else that changes over time. That something else has been called technological change and, as the other alternative in the Solow framework, has itself come under close scrutiny. There is, for example, a substantial literature on research and development, under the thought that R&D can increase productivity over time.

Other avenues might be taken within the basic Ricardian framework. Jones and Manuelli (1990) find that under different constraints, a Ricardian model need not imply convergence, suggesting that this framework might be able to be rehabilitated to conform more closely with reality. Taking a different tack, Lucas (1988) suggests that the key may be L, not K, and that in particular human capital can play the major role in development. Toward the end of his paper, Lucas discusses the idea ofthe external effects of human capital, and suggests that a higher population density may result in a finer division of labor and that the human capital of one person may make others more productive. Thus, Lucas begins moving the Ricardian framework toward a Smithian view of economic growth.

The Smithian view of growth focuses less on the quantities of factors of production and more on the processes that are used to combine them into aggregate output. Young (1928) viewed economic growth as occurring because of increasing returns, and explicitly recognized the Smithian foundations of his analysis, but increasing returns does not sit well in the neoclassical framework, as Kaldor (1972) argued. In frequently cited articles, Paul Romer has steered the literature in a neoclassical direction. Romer (1986) shows that growth can be modeled with a factor having increasing returns, and that in such a model growth rates need not converge over the long run, which fits the facts better than the simple Solow framework. Romer (1990) focuses attention on human capital, and argues that additional investment in research could promote more economic growth. Like earlier developments from the Solow model, however, this line of reasoning focuses on the inputs into the production process rather than the process itself.

THE PRODUCTION PROCESS

The most basic facts of economic growth weigh against focusing on the inputs into the production process, and pointtoward an examination ofthe process itself. Within the neoclassical framework, changes in the production function have had a bigger



impact on economic growth than changes in the inputs into the production function. The quantity and quality of both human and physical capital are important, beyond a doubt, but they are a product of an economy and not factors given exogenously to it. Both existed in abundance in ancient China, and even today the pyramids of Egypt (physical capital) and the knowledge of Leonardo da Vinci (human capital) inspire awe, yet economic growth, as it is understood today, is a recent phenomenon. Blanchard and Fischer (1989, pp. 1-2) note, real GNP is about 37 times largerthan it was in 1874, 7times largerthan in 1919, and 3 times largerthan in 1950. Extrapolating backwards leads to the well-known conclusion that economic growth at these rates cannot have been taking place for more than a few centuries. Land, labor, and capital long predate the transformation to economic growth. It is the process by which they are combined that has created sustained economic growth.

Rather than viewing production in a Ricardian production function setting, Bohm-Bawerk (1959) depicted a structure of production that would become more roundabout as more indirect methods of production were used. Bohm-Bawerks ideas about heterogeneous capital and more roundabout methods of production have remained an integral part of Austrian capital theory {Hayek 1941), and have, among other things, been applied to explain business cycles (Hayek 1933,1935) and even to illuminate the process of economic growth (Kirzner 1986). This literature, which focuses on incentives for altering the production process, also has implications for the ways in which entrepreneurs discover new production processes. Within the Solow framework, the new production processes fall within t in the production function, and the effect of t is generally viewed as working through technological change. That still leaves the question of what produces technological change.

ENTREPRENEURSHIP AND TECHNOLOGICAL CHANGE

Within a neoclassical framework, where things are produced by combining inputs in a production function, the most straightforward way to get technological change is to produce it. Research and development can be undertaken by combining land, labor, and capital, to produce technological change. The successes attributable to investment in research and development are indisputable, but research-and-development expenditures cannot be the whole story, because once the research is done, the results need to be applied to make production less costly, or even more mysteriously, to produce goods and services that have never been produced before. This is the role of entrepreneurship.

Kirzner (1973) depicts entrepreneurs as people who are alert enough to spot previously unseen profit opportunities and then act on them. As Kirzner describes it, entrepreneurship involves noticing something that nobody has noticed before. However, some people are in a better position to notice certain profit opportunities than others. Those with training in mechanical engineering are more likely to spot potential profit opportunities in the design of internal combustion engines than those with training in law, for example, and somebody who never goes to the beach will not be in a position to notice the opportunity to open an ice-cream shop or T-shirt shop there. People who travel a lot might notice opportunities because of the amenities they find in one place that might not be available in another. There is, for example, an opportunity for the person who notices that a profit might be made in



Indianapolis by offering a service similar to one already available and profitable in Cincinnati. Thus, there is more of a relationship between Hayeks (1945) view ofthe use of knowledge in society and Kirzners vision of entrepreneurship than at first is apparent.

Entrepreneurial alertness is itself unrelated to knowledge, and is costless in the sense that it does not use up resources. However, ones past activities do influence ones ability to recognize an opportunity when one presents itself, as the examples in the previous paragraph suggest. All individuals have knowledge specific to their own activities-knowledge of time and place that others do not share. This specific knowledge of time and place gives some people the chance to notice profit opportunities that others could not possibly see. How does it happen that one can see a profit opportunity that nobody before has noticed? In part, it has to do with the differences in knowledge that different individuals possess. For example, it was not a coincidence that the microprocessor was invented by an electrical engineer and.not a poet. Of course, knowledge does not create entrepreneurial insight, but it does create the opportunity to notice things that could not be noticed without that knowledge, which creates a direct connection between Hayekian knowledge and Kirznerian entrepreneurship. Economic theory biases economists against thinking that it is possible to come upon previously unexploited profit opportunities, because in neoclassical competitive equilibrium, all profit opportunities have been competed away.7

In fact, most profit opportunities get noticed by entrepreneurs because they are new. This is true whether the entrepreneurial successes are spectacular or more mundane. Consider some great American fortunes. Andrew Carnegie was able to build the foundations of U.S. Steel by capitalizing on the newly developed Bessemer process. John D. Rockefellers Standard Oil Company developed because he was able to control the distribution network, which at the time relied on the recently constructed railroad infrastructure. Henry Fords assembly lines were feasible only when there was enough of a mass market for automobiles. The fortunes of Bill Gates rose along with the fledgling personal computer industry. None of these individuals invented the technology that made them wealthy, but they had the insight to take advantage of an entrepreneurial opportunity. Note, however, that in each case the opportunity was newly developed, and the entrepreneurial opportunity did not go unnoticed for long. Entrepreneurial opportunities are not just lying around waiting for someone to notice them. Rather, they appear and then entrepreneurs rapidly move to take advantage of them.

Where do entrepreneurial opportunities come from? Many of them come from the actions of other entrepreneurs. Henry Ford could not have succeeded in mass-producing automobiles until there was a substantial market, including infrastructure such as roads, gasoline stations, and repair facilities. Bill Gates could not have made his fortune had not Steve Jobs seen the opportunity to build and sell personal computers, and Steve Jobs could not have built a personal computer had not Gordon

An economist joke, repeated in Olson (1996), illustrates the point. Two economists, an assistant professor and a full professor, are walking down the street. Assistant professor: Hey, theres a $20 bill on the sidewalk. Professor: Couldnt be. If there was, somebody would have picked it up. ( In order to retai n an air of seriousness, this article has relegated al I of its jokes to footnotes.)



Moore invented the microprocessor. When entrepreneurs take advantage of profit opportunities, they create new entrepreneurial opportunities that others can act upon. Entrepreneurship creates an environment that makes more entrepreneurship possible.

INCREASING RETURNS AND KNOWLEDGE EXTERNALITIES

The Smithian view of economic growth is based on the concept of increasing returns, and twentieth-century contributors to the Smithian idea, like Young (1928) and Kaldor (1972), have explicitly acknowledged that they were building on Adam Smiths insights. Yet increasing returns is a problematic concept in an economic framework because it implies that average cost continually declines. Kaldor (1972) notes the problems for general equilibrium models when firms are characterized by increasing returns, but another possibility is that the production functions of firms do not exhibit increasing returns, but firms generate positive externalities that lower the costs of production for other firms in close proximity. Individual firms do not exhibit increasing returns, but the entire economy does. This is easy to visualize as a Smithian idea. The division of labor is limited by the extent of the market, so additional firms in an area enlarge the market and allow all firms to be more productive by becoming increasingly specialized. Increased specialization is but one way in which firms can become more innovative, so a more general way to envision this idea is that the knowledge created by firms benefit other firms in close proximity, so that when one firm innovates, others find themselves in a better position to innovate also.

Romer (1986, 1990) depicts the process as a knowledge spillover. Knowledge, embodied in human capital, is the factor with increasing returns, meaning that investments in human capital make future investments in human capital more productive. Because human capital must be combined with other factors of production, there will be a tendency for productivity increases to be geographically concentrated, which result in some areas manifesting more economic growth than others.8 This raises two questions, only one of which will be dealt with here. The first is, what conditions cause economic growth to be concentrated in some areas but not in others? A plausible answer, but outside the scope of the present article, is that market institutions make the difference.9 The second question is, by what process does the productive activity of some result in a positive externality that increases the productivity of others? This is the question that Kirzners model of entrepreneurship answers.

Kirzner clearly distinguishes between knowledge and entrepreneurship.

See Krugman (1991) and Audretsch and Feldman (1996) for models in which increasing returns occur in geographically concentrated areas.

9Gwartney, Lawson, and Block (1996), Ojson (1996), Scully (1988,1992), and Knack (1996) are some examples of studies that come to this conclusion. Scully uses a measure of economic and political freedom, while Gwartney, Lawson, and Block deliberately confine their analysis to economic freedoms. Barro (1996) and Perotti (1996) present some evidence that economic freedoms are what count, and that democratic political institutions may even have a negative effect on economic growth.



But as closely as the element of knowledge is tied to the possibility of winning pure profits, the elusive notion of entrepreneurship is, as we have seen, not encapsulated in the mere possession of greater knowledge of market opportunities. The aspect of knowledge which is crucially relevant to entrepreneurship is not so much the substantive knowledge of market data as alertness, the knowledge of where to find market data. (1963, p. 67, emphasis in original)

Entrepreneurship, in Kirzners vision, clearly excludes research and development activities, and the accumulation of human capital. These activities can augment factors of production, but by themselves do not provide the insights that lead to new goods and services, or new processes for producing existing goods and services. If this seems like an overly fine distinction, consider the policy implications. Centrally planned economies tried unsuccessfully for decades to produce growth through investment in research and education, but were missing the institutions that enabled entrepreneurship.

THE PROCESS OF ENTREPRENEURSHIP

One might imagine an entrepreneur spotting a profit opportunity in the same way that a pedestrian spots a $20 bill on the sidewalk. Many people might walk by the bill, not noticing it, until one alert individual spots it and reaps the $20 reward. This analogy fits Kirzners model of entrepreneurship in some respects, but falls short in others. One problem with the analogy is that it is rare to find money on the sidewalk, so there is little incentive to look for it. In contrast, it is not uncommon, for example, to find scavengers with metal detectors on a beach looking for lost watches, rings, and other valuables. If more money were lying on sidewalks, people would become more alert to the opportunity of finding it. The idea that people will be more alert for profit opportunities when they are more likely to exist helps illuminate the reason why more profit opportunities are seized in growing economies. Economic growth creates profit opportunities.

When economies are organized around traditional lines, peoples economic roles are given and there is little possibility for capitalizing on innovation. The ancient Chinese economy had more capital than other economies at the time, had a well-developed legal system, had well-defined property rights, and had advanced the state of knowledge further than any other place in the world. Yet the traditional nature of the economy meant that individuals found their employment dictated by historical factors outside their control, and more significantly, found little change in the status quo over the course of their lifetimes.10 When the status quo changes relatively little, one is not likely to spot an entrepreneurial opportunity today that was not apparent yesterday. Even a substantial opportunity will tend to blend in with the status quo, and because it is familiar, will tend to go unnoticed. This is one reason why economies organized along traditional lines tend not to grow, even when they have substantial endowments of basic factors of production, when they are technologically advanced, and when their population has substantial human capital.

Heilbroner (1962) divides economic systems into traditional, command, and market economies, and that is the distinction used here when discussing economies based on tradition.



This observation holds not only for traditional economies, but for market economies too, if they are unchanging. Consider the neoclassical concept of general equilibrium in which all firms are pricing at minimum average costs and there are no economic profits to be had. By definition, entrepreneurs have no profit opportunities to find; they have all been exploited already. Starting from this situation of general equilibrium, one can see that if an innovation occurs that disturbs the equilibrium, it opens profit opportunities in other areas of the economy. If a new good is introduced, consumers will shift their purchases toward that good, creating profits for some and losses for others. Those who sell complementary goods have a profit opportunity, and once a new good is produced, it may produce the opportunity for others to introduce new complementary goods for which there would not have been a market before. New production processes can be developed for the new goods, and the innovative opportunities go on.

This example points toward two shortcomings of analyzing economic growth in a general equilibrium framework. First, the models are not well suited for depicting the process of introducing new goods into the economy. In the neoclassical framework, growth occurs by producing more of the old goods. Second, because they are equilibrium models, they do not depict the profit opportunities that entice innovation. Thus, innovation tends to be depicted as research-and-development activity that is produced by applying inputs in a production function, rather than as an entrepreneurial discovery process. If one imagines the activities of those who run the black boxes that are firms in such models, they must be imagined as managers, whose job it is to combine pre-specified inputs into pre-specified outputs in a Pareto-effi-cient manner, rather than being entrepreneurs who innovate by undertaking production in a previously untried manner, producing goods that have not previously been produced, aiming at markets that do not yet exist.

There is some merit to considering research and development as a component of innovation and entrepreneurship, in the same way that one considers the purchase of a metal detector as a method for finding objects on the beach.11 If there are not very many entrepreneurial opportunities, it does not pay to look for them, but when entrepreneurial opportunities abound, it makes sense to invest in the search for entrepreneurial profits. But focusing on research and development as the main component of innovation and technological advance misses the point. In most cases, a metal detector will not help people find lost objects, so one rarely sees people with metal detectors searching for lost objects in shopping centers, apartment buildings, or schools. On the beach, however, lost objects are more likely to be hidden from view in the sand, and because beachgoers do lose objects with some regularity, using a metal detector on a beach may turn up valuable objects. Similarly, research-and-development activity takes place in those areas where entrepreneurial profits seem promising. Research and development expenditures are not the cause of entrepreneurial opportunities, they are the result of entrepreneurial opportunities. More

Note, however, that Kirzner (1973, p. 40) would make the distinction between the entrepreneurial insight that a metal detector might be used to discover previously undiscovered profit opportunities, which requires no resources, and the investment in the metal detector, which is the employment of capital in the production process.



research and development occurs in the electronics industry than in the garment industry because there are more potential entrepreneurial insights to be found in electronics than in garment manufacture.

Thus, while it is reasonable to consider research and development to be a factor pushing technological change, research and development is not the cause of growth, it is a response to growth opportunities. The question is, what creates such opportunities? The answer is: entrepreneurship. In a static setting, where there is little change, there will be relatively little in the way of entrepreneurial opportunities. Those that might be lying in wait must be relatively obscure to have remained unnoticed, and the static environment precludes the creation of new opportunities. Furthermore, with few opportunities, there is little incentive to devote any resources toward seeking them out. In an environment of economic change, new opportunities will continually be presenting themselves. When entrepreneurs take advantage of some opportunities, the economic environment changes, creating with it additional opportunities. Thus, entrepreneurship leads to more entrepreneurship.

Several factors lead entrepreneurial insights to build on one another. First, the changes that result from entrepreneurship alter the economic environment, creating new profit opportunities. This is easy to see even within a comparative static general equilibrium setting. If the equilibrium is upset, the equilibrium condition that eliminates profit opportunities is removed, and profit opportunities arise to lead the adjustment to a new general equilibrium. Second, entrepreneurial activity generates wealth, and thereby increases the extent ofthe market, to use Adam Smiths phrase. The increase in income alone will generate new market opportunities, but an increase in the volume of goods also produces the opportunity for greater specialization. Third, entrepreneurial insights create new market niches that go along with innovation. This third factor, the creation of market niches, is the key link between entrepreneurship and economic growth.

Consider, for example, one innovative insight in the rapidly developing computer industry. Somebody had the idea that if a computer mouse commun icated with the computer via an infrared connection, the mouse could be used without a cord. It is a small development, to be sure, but it is a good example of an entrepreneurial insight and the capitalization of a previously unnoticed profit opportunity. The profit opportunity arose solely because of a previously nonexistent market niche, and once that market niche appeared, it did not take very long for an entrepreneur to seize on the idea. Notice that this entrepreneurial insight did not arise for either ofthe first two reasons listed in the previous paragraph. It did not arise because of a profit opportunity created by a temporary disequilibrium in the market. Before personal computers used mice (which also is an example of an entrepreneurial insight), there would have been no possibility for the insight, regardless of how far the market was out of equilibrium. It did not arise because ofthe second reason either, which is a bigger market. The division of labor has nothing to do with the insight that a mouse could communicate with a computer through infrared technology (although it might have something to do with what type of firm produces the technology). An increase in wealth could not create the demand for infrared mice without the innovation ofthe mouse as a computer input device. This entrepreneurial insight capitalized on a new opportunity, which was created by other entrepreneurial insights.



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